Case Study:
NHS Smoking Matters Service
Video is a fantastic tool to hook your audience. Unlike a long-winded paragraph, it is extremely easy to consume. We’re all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention.
We worked with NHS Smoking Matters Service to create video content, promoting their services for use across social media and internal message boards.
Delivering the NHS Project
The Smoking Matters Team wanted engaging content for their social media channels. They needed to promote the services they offered and engage more people to work with them and quit smoking.
Working with the NHS staff, we recorded several short, social media videos, highlighting key reasons smokers should quit. I also recorded two extended interviews with smokers who had recently quit, as they spoke about the benefits quiting, with support of the Smoking Matters service had brought to their lives.