.01 / The brief
A century-old family bakery deserves a website that tastes as good.
Francis The Bakers has been baking in Annan since 1913, with four generations of the family behind award-winning bread, Scotch pies and cakes, and a second shop in Dumfries. They needed a website that did justice to that heritage and gave customers everything they need to visit.
.02 / The approach
Let the baking do the talking.
Full-width photography of the bakery at work leads every page, so the site feels like stepping inside. The products are grouped the way customers think about them: award-winning breads, pies and sausage rolls, and custom-ordered cakes. The family story and the bakery’s Scottish Bakery of the Year awards are front and centre.
.03 / The outcome
Everything a customer needs, one tap away.
Both shops are listed with their addresses, phone numbers and opening hours, and a clear "Visit Us" route sits in the navigation on every page. Social links keep customers connected to the bakery’s latest news, so the website works as the front door for the business.
